November 30, 2011 reckoning

Here is the blog you have been waiting for: The monthly reckoning. How much money I lost on this blog so far!

Before I begin, let me tell you that I bought Darren Rowse’s 31 Days to Build a Better Blog, which I am finding very helpful.  There are many aspects to blogging and social media that I am unfamiliar with.  The book walks you through it all, one small step at a time.

Here is how I accounted for my purchase it in GnuCash:

In this video you can also see my financial results for the Blog so far.  My income statement shows that so far I’m running a $156 net loss without any revenues:

Screen capture from GnuCash

Here is my balance sheet.  So far, I’ve invested $156.16 in capital, all of which was absorbed by my net loss:

Another screen capture from GnuCash

On the non-financial measures:

  • My Klout score has increased from low 20’s to 32.
  • There are now 56 posts on the Accountinator blog.
  • I have 114 followers in Twitter.
  • 569 pageviews in November
  • Most popular post (23 hits): Social Media is Complicated 2.

Financial plan for December (quick and simple)

  • Start AdSense.  I’m not going to plan for any revenue to come from it quite yet.  (When budgeting, always err on the side of caution.)
  • Reactivate my CPA license.  I can reactivate it by taking 24 hours of training and then paying a fee to New York State.
    • I plan to purchase the training materials ($260)
    • I think that the New York State fee is about $250.  
Therefore, I expect to spend about $510 on the Accountinator this month.

About Mark P. Holtzman

Chair of Accounting Department at Seton Hall University. PhD from The University of Texas at Austin. Worked at Deloitte's New York Office. BSBA from Hofstra University.

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