What are revenues?

Revenues are inflows earned from your customers. The key factor to understanding revenues is understanding that you must earn them.  To earn a revenue, you must provide whatever service or product it is that you provide to your customers.  For example, if you sell yoga equipment through an e-commerce site, then you will earn revenues as […]

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The Costco Delusion

“Look at how much I saved at Costco!” Costco has some of the lowest markups in the retail industry. That, combined with the huge company’s buying power, allows the company to offer super-sized products at very competitive prices.  Those low prices are real. My favorite Costco purchase happened when we were renovating our backyard.  To […]

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