Creating the Accountinator: Social media is complicated!

I’m 44 years old and grew up with an Atari 400 that my parents bought at Crazy Eddie.  And so I’m not exactly the most social-media savvy person I’ve ever met.  In fact, I don’t own a smartphone and never used Facebook until last week.  All of the different sites have been confusing me.  Furthermore, my messages seem to be going to the wrong people.  Some of my personal friends and alumni are receiving tweets like “What are assets?”  Meanwhile accountinator-readers are getting exposed to my taste for extremist politics and over-the-hill comedians who are rarely on TV anymore (Garry Shandling, anyone?)

I took some time to sort it all out.  I flowcharted the various websites and e-mail addresses in OmniGraffle and spent considerable time moving things around, developing the following plan:

Prepared with OmniGraffle for iPad
As you can see, I identified three distinct audiences for my social media:
  1. Friends and family
  2. Accountants, professional and students
  3. Web entrepreneurs
Each audience has access to separate e-mails, twitter feeds, and websites.  The only link between any audiences is through LinkedIn, available to people I know personally.

I still have to figure a few things out:

  • Should I break up into two or even three twitter handles?  It doesn’t seem realistic to manage more than one twitter handle.
  • The domain name www.accountingethicist.com is lame.  So is @accountingethic.  I need a new name.
  • How can I quickly move all my posts to Facebook and make my Facebook page look more inviting? (You can see it here.)
Any ideas or suggestions?

About Mark P. Holtzman

Chair of Accounting Department at Seton Hall University. PhD from The University of Texas at Austin. Worked at Deloitte's New York Office. BSBA from Hofstra University.

One Response to “Creating the Accountinator: Social media is complicated!”

  1. I have two twitter handles – one that is predominantly for my dog-related business (@ttouchtrainer) and another which is for my professional (academic mainly) use (@janetfinlay). I use the former as my primary account but also use the latter – especially when at work events with twitter streams. Mark Shaw – twitter guru – recommends you register at least your name as a twitter handle and your business name – so I also have @k9confidence (@canineconfidence is too long) but I don't yet use it as @ttouchtrainer is pretty well established. Not sure if I will change over to it – thinking that one over. It is a complicated business this social media isn't it?

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